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The summer of 2012 will go down in history as the summer when British patriotism became 'cool' and you can catch onto the trend with British inspired promotional merchandise.
The Diamond Jubilee started off the Summer with the British flag and bunting lining the Thames and roads across the country. Then at the end of July we have the biggest international athletics tournament being hosted in and around London. The shops are full of Britain related products and at the moment you can't even turn a corner without seeing the Union Jack, a trend which is set to continue long into the year.
There are lots of ways you can jump onto this trend with your promotional merchandise. The Union Jack Jelly Bean pots are a great promotional item for all the British events taking place this year. Coming in three flavours of blueberry, strawberry and coconut they are the perfect delicious treat for attracting and retaining customers. The branding of your business is placed on the lid next to the British flag.
You could also purchase Union Jack bags which come as tote or drawstring bags. These could be given out to your customers or employees. Whilst the Union Jack is so popular these bags are very likely to be used. As the ASI survey shows promotional bags receive the most ROI with 1000 impressions each month. This reiterates how important promotional bags can be to your brand.
For those clients you really want to treat or for prize winners you could send a Britannia hamper. These hampers include a range of Britain themed items including a mug, coaster and biscuits. The Britannia hampers are a great way for drawing attention to your business and make a great business gift. As they are of such a high quality the hampers show that you really care about your clients and value their business.
If you want to really show your support you could decorate your offices with promotional merchandise you can also invest in promotional bunting with your logo in front of the British flag. As this is timeless it can be reused again and again making it a good investment. Similarly promotional flags can also be used for many different occasions.
The Worlds most major athletics tournament officially starts towards the end of July meaning you still have time to stock up on your British promotional merchandise.
