The Perfect Promotional Product For Estate Agents: Keyrings!

Introducing our new content series, The Magic of Merch. We'll be bringing you stories that step behind the products and explore the incredible positive impact that promotional merchandise can have on people, events, milestone moments and more.

Moving into a new home is a momentous occasion. Whether you're renting or buying, it takes a lot of work, effort and patience to finally step foot over that threshold, and it's not for nothing that moving house is often referred to as one of the most stressful events a person can go through. And of course, swirling headlines about mortgage rates and financial crises don't make things any easier...

So with all that in mind, the moment you're first handed the keys to your new home is a serious milestone, whether you're a seasoned mover or a first-time buyer.

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Greenwoods Property Centre is an independent estate agent based in South Bristol, with their for-sale and to-rent properties located everywhere from Ashton to Whitchurch. When they wanted to find the perfect keyring to give to their clients, Greenwoods came to Total Merchandise and chose our best-selling Printed Trolley Coin Token Keyring - because what could be a better merch match for an estate agent than a keyring?

"These keyrings are given to buyers when they collect their keys on completion," explains Chloe Salway, sales consultant at Greenwoods. "They're part of the gift pack we give out, and are great for brand awareness and potential client retention."

The joy of the customers receiving the keys to their new home is perfectly accompanied by the neat keyring, which is flawlessly branded with Greenwoods' logo for subtle day-to-day brand awareness.

The Keyrings Chosen For Greenwoods' Customers

Greenwoods chose our Printed Trolley Coin Tokey Keyrings to give to their customers, with the keyring's generous branding area perfect for clearly and neatly showcasing the company's logo.

Here's what you need to know about these popular keyrings, which are frequently within our best-selling products list...

They can be printed with your artwork in up to full colour, with the option to print to one or both sides of the keyring. In short, you can create exactly the keyring you want - you've got complete control!
They can be ordered from just 100 units, making them ideal for smaller businesses too.
They're great for handing out at events, posting out via direct mail campaigns or, like Greenwoods, using as end-of-sale gifting.

Love the idea of these custom keyrings but need them ASAP? Our Express New Shape Printed Trolley Coins (shown below) could be what you're looking for - they feature your full colour design printed to both sides of the keyring on a sticker.

Many of Greenwoods' clients are "surprised and overwhelmed" when they receive the keyring and other tokens, says Chloe, as they "don't expect a handful of gifts with their new house keys".

And of course, the keyrings aren't just a poignant symbol of a new home. Their trolley coin design means they're useful out-and-about, especially at supermarkets, garden centres, DIY stores and all the other trolley-reliant places where a new homeowner might find themselves. "And who's got a pound for a trolley these days?" jokes Chloe.

The team at Greenwoods like the Printed Trolley Coin Token Keyrings as they're "simple but effective", says Chloe. And what more could you ask for?

Smart Tips For Choosing The Perfect Close-of-Sale Merchandise

Whether you operate in a high-value market or are a small start-up that's keen to ensure customer retention, giving your customers the right close-of-sale gift(s) can make your brand memorable for all the right reasons.

Regardless of whether your customers have made a life-changing purchase with you - such as buying a house or a car - or have made a far smaller transaction that they could be likely to repeat again soon, giving thought to the lasting impression you create of your business can be a powerful way to ensure they come back to you in the future.

Pick a long-lasting promotional item that can be incorporated into your customers' day-to-day lives. Something like a keyring, pen or water bottle is perfect for becoming part of their daily routine, and is also ideal for generating subtle visibility for your logo.
On a similar note, consider items that can offer your customers a practical purpose. This will give them a reason to keep using the item - and to keep noticing your branding! Be inspired by Greenwoods, who chose their keyrings not just because they were a great way to promote their business but also because they could offer their customers genuine functionality. The more likely the customer is to use the item, the more likely they are to remember your business.
If your business helps customers through major life events - such as moving house - remember that even the smallest gestures can show that you're supporting your customers. Something as simple as a keyring will be intrinsically linked with the joy they felt at the end of the transaction, whereas a bottle of fizz will be enjoyed... And possibly forgotten about.

All images provided courtesy of Greenwoods Property Centre. Follow #TheMagicOfMerch on Instagram for more inspiring real-life stories that show how promotional merchandise really is magical.