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With 13 years of experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of information and inspiration for anyone deciding on their next promotional product order. In another life, Katie would have been a star Quidditch player.
Articles by Katie Reed
How Does Emotion Affect Peoples Buying Behaviour
It is rather undisputed that humans largely rely on their emotions when making purchasing decisions. In fact, Antonio Damasio, a Professor of Neuroscience at the University of S
The Most Popular Promotional Merchandise for Summer Campaigns
The sun is shining, and it feels like summer is finally here! When you think of summer you tend to think of BBQ's, taking walks in the park, visiting the beach and the
How the Latte Levy Will Affect the Use of Reusable Coffee Cups
There are mixed reactions to the new ‘latte levy’, a charge on disposable coffee cups imposed by UK members of parliament. In fact, this new charge could see disposa
Time For A Spring Clean Of Your Marketing Strategy
Now that it’s (finally!) starting to feel like spring, it’s time to perhaps consider doing a spring clean of your marketing strategy! Spring is all about a change, c
How Has Marketing Changed Over Time: Part 2
Part 1 of this article series about the development of marketing techniques over the past few decades discussed how key video now is to our strategies, how social media’s
How Has Marketing Changed Over Time: Part 1
It is undeniable that marketing has changed in profound ways. Since purchasing power has really fallen into the consumers' hands through the numerous amounts of custome
Refill and Reuse: The Latest Eco-Friendly Drinking Trend
A short while ago, Leeds University Union decided to make a drastic decision and stop the sale of bottled still water in certain areas of campus. Some people, of course, were up
Go Green: Why Being Eco-Friendly Can Be Great for Your Brand
With more and more people going ‘green’ in terms of their diet, the methods of transport they use and the way they recycle, we thought we would consider the benefits
TM Top Tips: Using Instagram for Business Part 2
Our latest series is all about helping your business make the most of Instagram marketing. From growing your following to getting creative with your posts, we’re here to h