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Printed backpacks and branded rucksacks offer bags of value for money. Their long-lasting nature and often large branding area mean they're ideal for ensuring your company logo will be seen far and wide, and some of our promo backpacks can even be branded in full colour for truly wow-worthy impact.

Due to their cost-effective nature, custom promotional backpacks make great giveaways for all sorts of brand activity. Printed with your corporate design, backpacks can be taken everywhere from the gym to the office, and can also prove handy travel must-haves, too.

Whether you plan to distribute them among staff, give them to customers or sell them in a retail setting, our wide range of logo-printed rucksacks offers something for every business and marketing budget - browse in full below.

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Cotton Tote Bags Canvas Bags Coloured Shopping Bags Jute Bags Carrier Bags View all Shopping Bags

Drawstring Bags Backpacks View all Drawstring Bags & Backpacks

Document Bags Cooler Bags Laptop and Multimedia Bags Conference Bags Printed Travel & Sports Bags View all Travel & Business Bags

Logo Printed Backpacks Offer Something For Everyone

The rucksack has been on quite the journey over the centuries, acting as everything from kit bags for soldiers to supply carriers for hikers.

Fast-forward to 2023 and backpacks are a popular bag choice for commuters and students alike, and are typically used to safely and comfortably hold laptops, folders, lunches and more.

And what's not to like? For your customers, printed rucksacks offer a more ergonomic choice than a traditional shoulder or hand-held bag. From a branding perspective, the generous dimensions of backpacks mean there's a greater chance of them generating visibility for your logo when they're used. They're also a practical giveaway item that will offer your recipients a defined, long-lasting use.

Take Your Message On The Move With Custom Rucksacks

For the business traveller or executive commuter, our Vault RFID Laptop Backpacks are available in two striking colours and can securely hold a laptop, while the RFID protection will keep bank cards and passports safe.

Our Triangle City Bags are a great choice for cyclists or commuters who like to pack light. With a compact and trendy design, these bags will particularly appeal to millennials and students, with a mobile phone pouch and zipped pocket further adding to the appeal. With your logo printed boldly to the front, these custom rucksacks are a stylish addition to any travel or lifestyle-themed marketing campaign, or for cycling-themed activity.

Promotional backpacks or personalised rucksacks also make great saleable merchandise and fundraisers to promote good causes or raise extra funds for schools and colleges. For a high-impact and budget-friendly custom backpack, check out our best-selling Promotional Backpacks. With large main compartments, spacious zipped front pockets and padded shoulder straps, these printed rucksacks come in a range of modern and classic colours appealing to young, consumer and business audiences alike.

Think Thoughtful With Promotional Backpacks

Throughout the USA, many community programs focus on backpacks as a way to help underprivileged students - such as Backpack Buddies, which supplies stationery items and food supplies for needy students through its Blessings in a Backpack initiative. If your business, church or community would like to start a similar scheme, get in touch with us to discuss the most cost-effective printed rucksacks for your needs.

For safety or winter campaigns or promotions aimed at schools, colleges or universities, cyclists or walkers, a Hi Vis Backpack Cover is a lightweight alternative for direct mail campaigns and equally suited for high or low volumes. With reflective stripes, this high-vis cover fits over most standard rucksack or backpack styles and will help walkers, cyclists or runners stay visible even in low light or poor weather conditions. With a large print area, your company logo is ensured high visibility in all weathers on these versatile branded rucksack covers.

And don’t forget that we also stock a number of retro-style shoulder bags, with our Cheshire Compact Messenger Bags being one such example. Offering a style-conscious alternative to a rucksack, their large print area means they'll advertise your business wherever they're taken.

Why not explore the full range of drawstring bags & backpacks we supply, including drawstring bags, and backpacks?

Curated by

Katie Reed | Product Manager & Head of Artwork

With 13 years of experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of information and inspiration for anyone deciding on their next promotional product order. In another life, Katie would have been a star Quidditch player.