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Adam has been leading the Product team for over 18 years, during which time he's built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person on the team for spotting merchandise trends and he's highly experienced in identifying the best branded products to meet our customers' needs. When he's not working, Adam enjoys travel, electronic music and all forms of cinema.
Articles by Adam Carter
10 Promotional Merchandise Ideas for Your Small Business: Part 1
Without a huge marketing budget, it can be difficult to get creative when trying to market your small business. Luckily, promotional merchandise handles the creative side for yo
Why and How Your Business Should Sponsor Local Sports Teams
If you own a small business, it could be a great idea to sponsor a local sports team to gain great publicity for your brand as well as create essential goodwill. Whilst many may
How to Run a Competition on Instagram: Part 3
It’s time for the final chapter in our article series all about how to run a fantastic competition on Instagram to build excitement about your brand, help you reach and en
How to Run a Competition on Instagram: Part 2
The cat’s out of the bag… we have launched a competition on our Instagram @totalmerchandise
How to Run a Competition on Instagram: Part 1
If you follow our Instagram @totalmerchandise, you’ll see that we’ve run a few competitions
Company Branding - The Basics: Part 2
Earlier this week, we published an article which basically explained that 'Brand' was more than just a logo. Everything from the way the telephone is answered, right thr
Company Branding - The Basics
Brand is everything and brand is everywhere but the word 'brand' doesn't necessarily just mean 'logo'. A logo, of course, is a major part of a brand, but bra
3 Top Tips On How To Make Your Copy The Best It Can Be
Most businesses use copy every day. From writing effective marketing emails to putting up content on their website, it is essential to write persuasive copy to sell your pr
Reasons Why Promotional Marketing is Essential
In a world of digital marketing and social media campaigns, other long-standing forms of marketing are sometimes forgotten about. Whilst trends in the marketing world come and g
