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Adam has been leading the Product team for over 18 years, during which time he's built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person on the team for spotting merchandise trends and he's highly experienced in identifying the best branded products to meet our customers' needs. When he's not working, Adam enjoys travel, electronic music and all forms of cinema.
Articles by Adam Carter
How the Facebook Newsfeed Works: Part 2
Understanding the Facebook algorithm is essential for your Facebook marketing campaigns. The news feed is based on a huge number of factors, and we’re here to help you und
How the Facebook Newsfeed Works: Part 1
It’s 2018, and Mark Zuckerberg announced at the beginning of this year that one of Facebook’s big focus areas for 2018 is “making sure the time we all spend on
Your Guide to Email Marketing by Total Merchandise: Part 3
In the previous two parts of this three-part series on email marketing, we discussed why it is important to understand the necessity of email marketing, how to put together an e
Your Guide to Email Marketing by Total Merchandise: Part 2
Last week we explained how email marketing has the highest ROI than any other marketing channels, therefore if some of your marketing efforts aren’t focused here, you&rsqu
Your Guide to Email Marketing by Total Merchandise: Part 1
Countless reports have shared that email has a higher return on investment than any other marketing channel. Email marketing is a long-standing, effective way to draw in clicks
The TM Guide to LinkedIn: Part 2
As we established last week, LinkedIn is not just a website that is useful for your job hunting or a social media platform you can browse at work without getting caught by your
The TM Guide to LinkedIn: Part 1
LinkedIn may not be the first social media platform you consider to maximise your engagement rates and sales, however having a presence on LinkedIn is incredibly important for y
6 Facts Demonstrating How Powerful Promotional Products Are
With digital marketing in the midst of its biggest ever boom, it’s easy to lose sight of the power of promotional products. Whilst their effectiveness isn’t as easil
15 Great Giveaway Ideas for Your Next Event
Everybody loves a giveaway. Whether it’s part of an online competition or free handouts at a trade show, giving away promotional merchandise are useful, fun, and effective
