How to Spark More Creativity in Your Marketing: Part 1
“I just don’t have any creative ideas.” “How can I come up with something creative when all of the most creative marketing has already been done?”&
How to Organise a Business Event: Part 2
We firmly stand by the fact that the budget and venue are two of the most, if not the most, important factors that must be considered when organising a business event. We covere
How to Organise a Business Event: Part 1
A successful business event can have such a positive impact on your company - it can increase sales, brand awareness and overall profits just to name a few. If you decide t
How to Keep Up with Marketing Trends: Part 2
As we explained earlier this week, it can be very annoying when you’ve spent hours planning how you can best target your audience, down to final details such as the days a
How to Keep Up with Marketing Trends: Part 1
This happens to lots of businesses around the world every day: you go to work and realise that your marketing strategy is pretty dated and is not keeping up with current digital
How To Choose Promotional Products For Your Startup Business
Earlier this week we went through why promotional products are a good investment for startups even with a tight marketing budget. They are absolutely a long term investment, wit
Are Promotional Products A Good Investment For A Startup Company?
Businesses are popping up here, there, and everywhere nowadays which is great for the economy but it can be a tricky start for some. Marketing budgets for startups are not often
How to market to an older generation: Part 2
Last week we covered how promotional merchandise is an effective tool to market to an older generation, and how, if you're targeting the older demographic, to aim to not hav
How to market to an older generation: Part 1
With many articles covering how to market to younger generations - namely millennials - it can be easy to forget the older demographic. We would suggest that this is individuals
Why You Should Market to Students: Part 2
With students being both a difficult and easy market to tap into, it can be overwhelming to know where to start and why you should be targeting them in the first place. We wante
Why You Should Market to Students: Part 1
Students are a demographic unlike any other. If your marketing plan seems to be tailored to a ‘one size fits all’ then you may have to think again, as the rules that
Promotional Merchandise Opportunities for Freshers Week: Part 2
Earlier this week we began discussing the importance of taking your brand to freshers' fair, when they are, and why the time to start thinking about it is now! We’re c