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How to Get People to Love Your Brand on Valentines Day: Part 1
That highly anticipated/dreaded day of love is fast approaching, and whilst Valentine’s Day is in a lot of couple’s diaries, it should also be in every marketer&rsqu
What Do You Do Post Xmas but Pre-New Year
We tend to think of this as the time version of ‘no-man’s land’. Your belly is full of turkey, stuffing and roast potatoes, you don’t plan on moving from
Start 2018 With a Digital Marketing Strategy: Part 2
As we mentioned last week, Smart Insights ran a poll to see how many companies had a digital marketing plan and a few years ago results showed that many had no formal digital ma
How To Hashtag
Now that Twitter has increased its character limit, there is space for even more hashtags. The question is, however, how can you use this popular symbol to benefit your social m
Start 2018 With a Digital Marketing Strategy: Part 1
Now that the year is drawing to an end, we’re starting to think about the bits of business housekeeping we think are important for a fresh, easy start in the new year.
Ways to Exhibit at a Trade Show: Part 2
Almost any brand can succeed at a trade show, you just need to be following a few success tips to ensure that your time is not wasted. Earlier this week we discussed the importa
Ways to Exhibit at a Trade Show: Part 1
What goal is at the top of your list when you consider taking your brand to a trade show. For us, it would be a positive return on investment, which does not have to be as diffi
Valentines Marketing Campaigns We Love to Love
“Valentine’s Day already? It’s only the beginning of December!” we hear you say. In our eyes, we feel that roughly 2 months are needed in order to plan a
The Marketing Power of a T-Shirt
Before I sat down to write this article I took a quick look in my wardrobe to see how many promotional t-shirts I could spot: seven. Seven! From Red Bull Racing to Bumble via to
TMs New Year Goals 2018
Hands up if you’ve ever stuck to your New Year’s resolutions. We don’t see a lot of hands... Normally, New Year’s goals include losing weight, qu
Principles of Psychology You Could Apply to Your Marketing: Part 3
What drives consumers decisions? How can you use psychology to influence purchasing? These are the key questions we have been tackling for our 3-part series on the principles of
A Quick Guide to the Latest Consumer Trend: Part 2
Is your brand looking for more exposure? Using the new-ish Live feature that is currently dominating social media giants such as Facebook and Instagram could be a new tool that
