How Your Logo Colours Reflect Your Company

Your brand colours can communicate with your customers a lot more than you think it does. 80% of customers believe that colour increases brand recognition. The different colours elicit different associations, for instance, green conveys organically grown, the earth and nature. Examples of this can be seen in the Starbucks logo. On the other hand, black communicates feelings of sophistication and seduction - think Sony. Therefore a bright green logo for a chic, sexy brand wouldn’t do the trick. We’re looking at which colours go best with which brands, so you can see whether your brand colours need a bit of a change up.

Blue Associations: calm, honest, strong, trustworthy, secure, order Examples: American Express, Dell, Visa, Facebook, Barclays

Red Associations: energy, exciting, passion, love, power Examples: Lego, YouTube, Coca Cola, McDonald's

Yellow Associations: happy, optimistic, playful, confident, logical, forward-thinking, hope Examples: IKEA, National Geographic, Shell, Bic

Orange Associations: sociable, friendly, affordable, warmth, energy Examples: Amazon, Sainsbury's, Nickelodeon, Penguin, Orange

Green Associations: growth, organic, natural, health, nature Examples: John Deere, Tropicana, Animal Planet, Starbucks, Spotify, Greenpeace

Purple Associations: imaginative, creative, royalty Examples: Cadbury, Hallmark, Yahoo, Crown Royal

Black Associations: sophistication, luxury, formal, seductive, chic Examples: Chanel, Sony, BBC, Playboy

Multicoloured Associations: positive, playful, fun, adventurous, bold Examples: Google, eBay, NBC