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Your brand colours can communicate with your customers a lot more than you think it does. 80% of customers believe that colour increases brand recognition. The different colours elicit different associations, for instance, green conveys organically grown, the earth and nature. Examples of this can be seen in the Starbucks logo. On the other hand, black communicates feelings of sophistication and seduction - think Sony. Therefore a bright green logo for a chic, sexy brand wouldn’t do the trick. We’re looking at which colours go best with which brands, so you can see whether your brand colours need a bit of a change up.
Blue
Associations: calm, honest, strong, trustworthy, secure, order
Examples: American Express, Dell, Visa, Facebook, Barclays
Red
Associations: energy, exciting, passion, love, power
Examples: Lego, YouTube, Coca Cola, McDonald's
Yellow
Associations: happy, optimistic, playful, confident, logical, forward-thinking, hope
Examples: IKEA, National Geographic, Shell, Bic
Orange
Associations: sociable, friendly, affordable, warmth, energy
Examples: Amazon, Sainsbury's, Nickelodeon, Penguin, Orange
Green
Associations: growth, organic, natural, health, nature
Examples: John Deere, Tropicana, Animal Planet, Starbucks, Spotify, Greenpeace
Purple
Associations: imaginative, creative, royalty
Examples: Cadbury, Hallmark, Yahoo, Crown Royal
Black
Associations: sophistication, luxury, formal, seductive, chic
Examples: Chanel, Sony, BBC, Playboy
Multicoloured
Associations: positive, playful, fun, adventurous, bold
Examples: Google, eBay, NBC
