Afternoon tea is very British, especially in the colder months, so what could be more perfect than using promotional mugs to serve afternoon tea in?
Almost everyone enjoys an afternoon tea, whether it's doing the full works with sandwiches, tea and scones or just a cup of tea in the afternoon. Since the 19th Century when the 7th Duchess of Bedford complained of hunger around 4pm, the afternoon tea has become part of British tradition. The rules behind an afternoon tea have relaxed a lot since then, with it being enjoyed at almost any time of the day and with or without friends. We think that promoting the afternoon tea is a great way to build relationships with your customers and makes a great marketing campaign.
The purpose of promotional products is to create and build on relationships with customers. This can mean sending them to existing customers or using them to establish new business. So what better way of doing this than by sending them a tea bag, inviting them over for a cuppa? This is a great idea for a marketing campaign. You could send a tea bag to a customer with a message along the lines of 'thought of you whilst making our afternoon tea' or inviting them to pop round to your offices. Promotional tea bags are very cost effective, starting at just 7p per tea bag.
Along with your tea bag you could send a promotional mug. Mugs are very popular as promotional products as they have 'staying power'. When you give someone a mug they are not going to throw it away straight away. They are also likely to use this mug either at home or in the office. If it is used within the office, then there are many more people you could be advertising to, as people come in for meetings, visit or just other staff members. As so many businesses use promotional mugs, you need to add something that bit extra to the mug to stand out.
This can be done by sending a tea bag within the mug or in many other ways. For example, you could send a 'tea bag spoon' out with the mug. The tea bag spoons also come with a tea bag so you are giving your customer everything they need for a cup of tea.
When choosing your promotional mugs make sure your company stands out by going that extra mile with your promotional products.