The Most Important Features on Your Business Website

Designing a new website is one task, but understanding where visitors look when they first click on your home page is a whole other story. Software using eye-tracking software and heat maps can help you understand the stand out features of your website and what needs to be improved. However, instead of spending hundreds of pounds on that, you could just take a look at what we have found…

First impressions

It takes only 2.6 seconds from the time a webpage loads to a person’s eyes focusing on a specific element of it, according to researchers at the Missouri University of Science and Technology. That is an incredibly short amount of time for your website to demonstrate everything you want it to; professionalism, high-quality, and trust, and to build a lasting first impression. When looking at the design of your website, you can now understand that whatever your visitors’ eyes are landing on first better look fantastic. So, we hear you ask, ‘how do we do that?’.

Space

Having enough white space on your webpage is imperative, as these areas dictate everything from the user flow to the readability of your page. Ensuring that you are leaving an equal amount of space between paragraph lines, wrap around images, and similar elements will ensure that your users will have a more pleasing time on your website. After all, there is nothing worse than a cluttered website! According to web.com, 56% of consumers are more likely to make a purchase from a business if their website expectations are met, so keep it simple and ensure that everything looks professional.

Mobile Optimisation
We know we’ve told you about this hundreds of times, but that’s because making your website mobile friendly is so incredibly important! Consumers are increasingly using their mobiles and tablets to browse the web, so you’re going to want your page to be able to transition smoothly from desktop to mobile views.

Moreover, Google favours websites which are optimised for mobile, so if you want to see your SEO ranking increase, make sure you’re keeping mobile users in mind.

Contact Information

Contact information usually appears in one of two ways on a website; through a Contact Us page including a form or further information, or in the header of the homepage. Regardless of which way you decide to present it, it’s imperative that your contact information is highly visible. Moreover, researchers at the Missouri University of Science and Technology found that users look at social media icons and the areas at the bottom of your website, therefore including social links in the header and footer of your page will provide an additional way to get in touch with your business.

We could go on for hours about which features are key to your business website standing out, but we don’t want to bore you! However, do keep in mind the ones we have mentioned thus far, as we believe they are some of the most important elements for a business website.

As we have mentioned the key features of a business website so many times, have you noticed our new polished website which has just had a makeover?