How To Improve Your Company's Marketing Strategy

Now that it’s (finally!) starting to feel like spring, it’s time to perhaps consider doing a spring clean of your marketing strategy! Spring is all about a change, cleanse, and throwing things away – this can all be applied to your marketing.

Revamping your marketing might have been something you’ve been intending to do for a while but never got round to doing; spring is the time to do this. We’ve put together a list of recommendations to help you get back on track with your marketing – it’s time to dust off your strategies and start to plant your seeds of success!

Social media
Take a while to look at each of the social media platforms you are on and see if your presence is as strong as you would like it to be. Are you posting relevant, engaging material regularly? Make sure that you are in line with your goals.

For instance, if you wanted to apply a more personal feel to your Facebook/ Instagram page by sharing news about new employees or behind the scenes content, but never got around to doing this. Spring is the time to assess how you can incorporate this goal into your strategy and get your messages out.

For spring cleaning, it’s ‘out with the old and in with the new’. We recently posted about how to utilise your LinkedIn account for maximum engagement, so perhaps Spring could be the time to bring in a new platform that you hadn’t yet considered.

Another thing you could add to your marketing strategy is a company hashtag. This could be something as simple as #companyname or it could be something more creative, such as a company slogan or catchphrase, for instance, KitKat’s #takeabreak.

Be more engaging
Out with the old, as we said earlier. Don’t post old content or content that is not interesting to your audience. Engage in a genuine way that isn’t a standard sales pitch. You could share industry-relevant infographics or behind-the-scenes images to interesting events. Take live videos or other trends such as augmented reality on board for engaging content.

Your social media efforts will be at their best when you base your content around your customers’ needs and wants.

The sun is (kind of) starting to shine: it’s time to spring clean your marketing plan! Get rid of the clutter you’ve collected over the year, and try to get back on track with the goals you set at the beginning of the year. Happy spring cleaning!