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How To Choose Promotional Products For Your Startup Business
Earlier this week we went through why promotional products are a good investment for startups even with a tight marketing budget. They are absolutely a long term investment, wit
![Are Promotional Products A Good Investment For A Startup Company?](https://res.cloudinary.com/totalmerchandise/image/fetch/q_auto:best,f_png,w_370,h_175,c_fill/https://www.totalmerchandise.co.uk/media/news/9f0972967d35adba0bf4e14e63600407caf2a97a.jpeg)
Are Promotional Products A Good Investment For A Startup Company?
Businesses are popping up here, there, and everywhere nowadays which is great for the economy but it can be a tricky start for some. Marketing budgets for startups are not often
![How to market to an older generation: Part 2](https://res.cloudinary.com/totalmerchandise/image/fetch/q_auto:best,f_png,w_370,h_175,c_fill/https://www.totalmerchandise.co.uk/media/news/a8270e7fc382547ed7b73758d60241a14f55d1a2.jpeg)
How to market to an older generation: Part 2
Last week we covered how promotional merchandise is an effective tool to market to an older generation, and how, if you're targeting the older demographic, to aim to not hav
![How to market to an older generation: Part 1](https://res.cloudinary.com/totalmerchandise/image/fetch/q_auto:best,f_png,w_370,h_175,c_fill/https://www.totalmerchandise.co.uk/media/news/928d8ebb2dc3a55319189e38fda9104422104943.jpeg)
How to market to an older generation: Part 1
With many articles covering how to market to younger generations - namely millennials - it can be easy to forget the older demographic. We would suggest that this is individuals
![Why You Should Market to Students: Part 2](https://res.cloudinary.com/totalmerchandise/image/fetch/q_auto:best,f_png,w_370,h_175,c_fill/https://www.totalmerchandise.co.uk/media/news/fe4eb3fb83a6eccc6041e0feebe12db93ce9bb4d.jpeg)
Why You Should Market to Students: Part 2
With students being both a difficult and easy market to tap into, it can be overwhelming to know where to start and why you should be targeting them in the first place. We wante
![Why You Should Market to Students: Part 1](https://res.cloudinary.com/totalmerchandise/image/fetch/q_auto:best,f_png,w_370,h_175,c_fill/https://www.totalmerchandise.co.uk/media/news/f414987a5b8f4f2f51027b01cbc78a13874776b7.jpeg)
Why You Should Market to Students: Part 1
Students are a demographic unlike any other. If your marketing plan seems to be tailored to a ‘one size fits all’ then you may have to think again, as the rules that
![Promotional Merchandise Opportunities for Freshers Week: Part 2](https://res.cloudinary.com/totalmerchandise/image/fetch/q_auto:best,f_png,w_370,h_175,c_fill/https://www.totalmerchandise.co.uk/media/news/c15094f19a822a95d8bce4804c1f3c139ecbb9d1.jpeg)
Promotional Merchandise Opportunities for Freshers Week: Part 2
Earlier this week we began discussing the importance of taking your brand to freshers' fair, when they are, and why the time to start thinking about it is now! We’re c
![Promotional Merchandise Opportunities for Freshers Week: Part 1](https://res.cloudinary.com/totalmerchandise/image/fetch/q_auto:best,f_png,w_370,h_175,c_fill/https://www.totalmerchandise.co.uk/media/news/05536f4d11a109e32b93b05163f55a4fa263c100.jpeg)
Promotional Merchandise Opportunities for Freshers Week: Part 1
Freshers' week: one of the most anticipated events in a student’s time at university. It’s a time when everything is new, exciting and a little scary. In order t
![What to Include in your Email Newsletter: Part 3](https://res.cloudinary.com/totalmerchandise/image/fetch/q_auto:best,f_png,w_370,h_175,c_fill/https://www.totalmerchandise.co.uk/media/news/19c65d91e09a78fc00a541e44db1e706d843c573.jpeg)
What to Include in your Email Newsletter: Part 3
It’s the final part of our series on what to include in your email newsletter. There is nothing more disheartening to see that people haven’t read or even opened you
![What to Feature in your Email Newsletter: Part 2](https://res.cloudinary.com/totalmerchandise/image/fetch/q_auto:best,f_png,w_370,h_175,c_fill/https://www.totalmerchandise.co.uk/media/news/e903f58fa54e33bf95adef1ca6107a2a840e903a.jpeg)
What to Feature in your Email Newsletter: Part 2
As a business, there is probably a chance that you have sent an e-newsletter, and there is probably a chance that some people never opened or clicked it. It can be a pretty disa
![How To Make Your Email Newsletter The Best It Can Be: Part 1](https://res.cloudinary.com/totalmerchandise/image/fetch/q_auto:best,f_png,w_370,h_175,c_fill/https://www.totalmerchandise.co.uk/media/news/32fa6dd836d937a4ceedc627a50250478415e99b.jpeg)
How To Make Your Email Newsletter The Best It Can Be: Part 1
As a marketer, you want to deliver great content that's engaging and drives sales. Whilst an e-newsletter provides the perfect platform for you to do all of the above,
![10 Promotional Merchandise Ideas for Your Small Business: Part 3](https://res.cloudinary.com/totalmerchandise/image/fetch/q_auto:best,f_png,w_370,h_175,c_fill/https://www.totalmerchandise.co.uk/media/news/69a053f8cbe8249b6f7e83af3b97518a51e2cc00.jpeg)
10 Promotional Merchandise Ideas for Your Small Business: Part 3
It’s the final chapter of our brilliant ideas for using promotional merchandise to market your business. We’ve covered everything from golf balls, to viral products