Are Promotional Products A Good Investment For A Startup Company?
Businesses are popping up here, there, and everywhere nowadays which is great for the economy but it can be a tricky start for some. Marketing budgets for startups are not often
How to market to an older generation: Part 2
Last week we covered how promotional merchandise is an effective tool to market to an older generation, and how, if you're targeting the older demographic, to aim to not hav
How to market to an older generation: Part 1
With many articles covering how to market to younger generations - namely millennials - it can be easy to forget the older demographic. We would suggest that this is individuals
Why You Should Market to Students: Part 2
With students being both a difficult and easy market to tap into, it can be overwhelming to know where to start and why you should be targeting them in the first place. We wante
Why You Should Market to Students: Part 1
Students are a demographic unlike any other. If your marketing plan seems to be tailored to a ‘one size fits all’ then you may have to think again, as the rules that
What to Include in your Email Newsletter: Part 3
It’s the final part of our series on what to include in your email newsletter. There is nothing more disheartening to see that people haven’t read or even opened you
What to Feature in your Email Newsletter: Part 2
As a business, there is probably a chance that you have sent an e-newsletter, and there is probably a chance that some people never opened or clicked it. It can be a pretty disa
How To Make Your Email Newsletter The Best It Can Be: Part 1
As a marketer, you want to deliver great content that's engaging and drives sales. Whilst an e-newsletter provides the perfect platform for you to do all of the above,
10 Promotional Merchandise Ideas for Your Small Business: Part 3
It’s the final chapter of our brilliant ideas for using promotional merchandise to market your business. We’ve covered everything from golf balls, to viral products
10 Promotional Merchandise Ideas for Your Small Business: Part 2
We wanted to share with you 20 brilliant ideas for using promotional merchandise to market your small business. As we mentioned earlier this week, promotional merchandise is an
10 Promotional Merchandise Ideas for Your Small Business: Part 1
Without a huge marketing budget, it can be difficult to get creative when trying to market your small business. Luckily, promotional merchandise handles the creative side for yo
Ways to Market Your Business for Free: Part 2
We’ve covered five ways so far on how you can market your business for free. From sending out products to running a content on social media, there are a multiple ways in w