
How the Facebook Newsfeed Works: Part 2
Understanding the Facebook algorithm is essential for your Facebook marketing campaigns. The news feed is based on a huge number of factors, and we’re here to help you und

How the Facebook Newsfeed Works: Part 1
It’s 2018, and Mark Zuckerberg announced at the beginning of this year that one of Facebook’s big focus areas for 2018 is “making sure the time we all spend on

The Evolution Of Marketing: Social Marketing Era
As we discussed in part one of this two-part series, marketing has, in some form, been a

The Evolution Of Marketing: Before The Internet
It cannot be denied that businesses have evolved an incredible amount over the past 200 years. We’re going to dive deep into the evolution of marketing with this two-

How Does Emotion Affect Peoples Buying Behaviour
It is rather undisputed that humans largely rely on their emotions when making purchasing decisions. In fact, Antonio Damasio, a Professor of Neuroscience at the University of S

Your Guide to Email Marketing by Total Merchandise: Part 3
In the previous two parts of this three-part series on email marketing, we discussed why it is important to understand the necessity of email marketing, how to put together an e

Your Guide to Email Marketing by Total Merchandise: Part 2
Last week we explained how email marketing has the highest ROI than any other marketing channels, therefore if some of your marketing efforts aren’t focused here, you&rsqu

Your Guide to Email Marketing by Total Merchandise: Part 1
Countless reports have shared that email has a higher return on investment than any other marketing channel. Email marketing is a long-standing, effective way to draw in clicks

Time For A Spring Clean Of Your Marketing Strategy
Now that it’s (finally!) starting to feel like spring, it’s time to perhaps consider doing a spring clean of your marketing strategy! Spring is all about a change, c

The TM Guide to LinkedIn: Part 2
As we established last week, LinkedIn is not just a website that is useful for your job hunting or a social media platform you can browse at work without getting caught by your

The TM Guide to LinkedIn: Part 1
LinkedIn may not be the first social media platform you consider to maximise your engagement rates and sales, however having a presence on LinkedIn is incredibly important for y

How Has Marketing Changed Over Time: Part 2
Part 1 of this article series about the development of marketing techniques over the past few decades discussed how key video now is to our strategies, how social media’s