TM Academy Articles & Posts

• 11th May 2018
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• TM Academy

As we discussed in part one of this two-part series, marketing has, in some form, been a

• 8th May 2018
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• TM Academy

It cannot be denied that businesses have evolved an incredible amount over the past 200 years. We’re going to dive deep into the evolution of marketing with this two-

• 3rd May 2018
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• TM Academy

It is rather undisputed that humans largely rely on their emotions when making purchasing decisions. In fact, Antonio Damasio, a Professor of Neuroscience at the University of S

• 1st May 2018
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• TM Academy

In the previous two parts of this three-part series on email marketing, we discussed why it is important to understand the necessity of email marketing, how to put together an e

• 26th Apr 2018
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• TM Academy

Last week we explained how email marketing has the highest ROI than any other marketing channels, therefore if some of your marketing efforts aren’t focused here, you&rsqu

• 24th Apr 2018
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• TM Academy

Countless reports have shared that email has a higher return on investment than any other marketing channel. Email marketing is a long-standing, effective way to draw in clicks

• 12th Apr 2018
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• TM Academy

Now that it’s (finally!) starting to feel like spring, it’s time to perhaps consider doing a spring clean of your marketing strategy! Spring is all about a change, c

• 10th Apr 2018
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• TM Academy

As we established last week, LinkedIn is not just a website that is useful for your job hunting or a social media platform you can browse at work without getting caught by your

• 5th Apr 2018
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• TM Academy

LinkedIn may not be the first social media platform you consider to maximise your engagement rates and sales, however having a presence on LinkedIn is incredibly important for y

• 3rd Apr 2018
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• TM Academy

Part 1 of this article series about the development of marketing techniques over the past few decades discussed how key video now is to our strategies, how social media’s

• 29th Mar 2018
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• TM Academy

It is undeniable that marketing has changed in profound ways. Since purchasing power has really fallen into the consumers' hands through the numerous amounts of custome

• 27th Mar 2018
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• TM Academy

With digital marketing in the midst of its biggest ever boom, it’s easy to lose sight of the power of promotional products. Whilst their effectiveness isn’t as easil