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Psychological Studies to Help Your Marketing: Part 1
Psychology can be defined as “the scientific study of the human mind and its functions, especially those affecting behaviour in a given context”. In this way, it is
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3 Top Tips On How To Make Your Copy The Best It Can Be
Most businesses use copy every day. From writing effective marketing emails to putting up content on their website, it is essential to write persuasive copy to sell your pr
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Reasons Why Promotional Marketing is Essential
In a world of digital marketing and social media campaigns, other long-standing forms of marketing are sometimes forgotten about. Whilst trends in the marketing world come and g
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When Should You Start Your Summer Campaign
We could keep this really brief and just tell you that the sooner you start planning your campaign the better, but that isn’t very useful for most of us who work on tight
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How the Facebook Newsfeed Works: Part 2
Understanding the Facebook algorithm is essential for your Facebook marketing campaigns. The news feed is based on a huge number of factors, and we’re here to help you und
![How the Facebook Newsfeed Works: Part 1](https://res.cloudinary.com/totalmerchandise/image/fetch/q_auto:best,f_png,w_370,h_175,c_fill/https://www.totalmerchandise.co.uk/media/news/HowtheFacebookNewsfeedWorksPart1-1.jpg)
How the Facebook Newsfeed Works: Part 1
It’s 2018, and Mark Zuckerberg announced at the beginning of this year that one of Facebook’s big focus areas for 2018 is “making sure the time we all spend on
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The Evolution Of Marketing: Social Marketing Era
As we discussed in part one of this two-part series, marketing has, in some form, been a
![The Evolution Of Marketing: Before The Internet](https://res.cloudinary.com/totalmerchandise/image/fetch/q_auto:best,f_png,w_370,h_175,c_fill/https://www.totalmerchandise.co.uk/media/news/TheEvolutionofMarketing-1.jpg)
The Evolution Of Marketing: Before The Internet
It cannot be denied that businesses have evolved an incredible amount over the past 200 years. We’re going to dive deep into the evolution of marketing with this two-
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How Does Emotion Affect Peoples Buying Behaviour
It is rather undisputed that humans largely rely on their emotions when making purchasing decisions. In fact, Antonio Damasio, a Professor of Neuroscience at the University of S
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Your Guide to Email Marketing by Total Merchandise: Part 3
In the previous two parts of this three-part series on email marketing, we discussed why it is important to understand the necessity of email marketing, how to put together an e
![Your Guide to Email Marketing by Total Merchandise: Part 2](https://res.cloudinary.com/totalmerchandise/image/fetch/q_auto:best,f_png,w_370,h_175,c_fill/https://www.totalmerchandise.co.uk/media/news/YourGuidetoEmailMarketingbyTotalMerchandisePart2-1.jpg)
Your Guide to Email Marketing by Total Merchandise: Part 2
Last week we explained how email marketing has the highest ROI than any other marketing channels, therefore if some of your marketing efforts aren’t focused here, you&rsqu
![Your Guide to Email Marketing by Total Merchandise: Part 1](https://res.cloudinary.com/totalmerchandise/image/fetch/q_auto:best,f_png,w_370,h_175,c_fill/https://www.totalmerchandise.co.uk/media/news/YourGuidetoEmailMarketingbyTotalMerchandisePart_1-1.jpg)
Your Guide to Email Marketing by Total Merchandise: Part 1
Countless reports have shared that email has a higher return on investment than any other marketing channel. Email marketing is a long-standing, effective way to draw in clicks