![How Companies Use Scarcity In Their Marketing](https://res.cloudinary.com/totalmerchandise/image/fetch/f_png,h_175,w_370,c_fill/https://www.totalmerchandise.co.uk/assets/news/news-generic-2.png)
How Companies Use Scarcity In Their Marketing
We have previously discussed in our last article, how businesses use psychology to persuade you to spend more money with them in store or online. In this article, we are looking
![Psychology Of The Store Layout And User Experience](https://res.cloudinary.com/totalmerchandise/image/fetch/f_png,h_175,w_370,c_fill/https://www.totalmerchandise.co.uk/assets/news/news-generic-3.png)
Psychology Of The Store Layout And User Experience
Unless you've lived in a cave for your entire life, you will no doubt be familiar with the so-called psychology deployed by major retailers over recent years to persuade you
![Clever Billboard Advertising](https://res.cloudinary.com/totalmerchandise/image/fetch/f_png,h_175,w_370,c_fill/https://www.totalmerchandise.co.uk/assets/news/news-generic-1.png)
Clever Billboard Advertising
Due to low prices and high return on investment, online advertising is massively increasing in popularity. Online advertising can be targeted, meaning that you're advert goe
![Using Video Marketing](https://res.cloudinary.com/totalmerchandise/image/fetch/f_png,h_175,w_370,c_fill/https://www.totalmerchandise.co.uk/assets/news/news-generic-2.png)
Using Video Marketing
At Total Merchandise, we love to use video in our marketing campaigns. Video can captivate audiences and transmit messages much more quickly than any graphic or block of text. H
![GIFs In Advertising And Marketing](https://res.cloudinary.com/totalmerchandise/image/fetch/f_png,h_175,w_370,c_fill/https://www.totalmerchandise.co.uk/assets/news/news-generic-1.png)
GIFs In Advertising And Marketing
If you've seen an animated image online, chances are you've seen a GIF. That stands for Graphics Interchange Format & was invented way back in 1987 - almost 30 years
![It Is All In Your Mind](https://res.cloudinary.com/totalmerchandise/image/fetch/f_png,h_175,w_370,c_fill/https://www.totalmerchandise.co.uk/assets/news/news-generic-3.png)
It Is All In Your Mind
We've previously written blogs about the psychological effects of different colours and the associations that come with that in terms of promotional products. But this is a
![Things You Might Not Know About St Patrick's Day](https://res.cloudinary.com/totalmerchandise/image/fetch/f_png,h_175,w_370,c_fill/https://www.totalmerchandise.co.uk/assets/news/news-generic-3.png)
Things You Might Not Know About St Patrick's Day
Today is 17th March which means a Happy St Patrick's Day to you. Obviously we're all about different types of products and what they symbolise and promote for your brand
![Product Placement In The UK](https://res.cloudinary.com/totalmerchandise/image/fetch/f_png,h_175,w_370,c_fill/https://www.totalmerchandise.co.uk/assets/news/news-generic-1.png)
Product Placement In The UK
Product placement is wildly popular in the US. It's in many of their TV shows, as well as in movies and now on internet YouTube videos. Though product placement is popular i
![Online Advertising News](https://res.cloudinary.com/totalmerchandise/image/fetch/f_png,h_175,w_370,c_fill/https://www.totalmerchandise.co.uk/assets/news/news-generic-2.png)
Online Advertising News
We're always browsing the internet and news outlets looking for interesting and relevant news to share with Total Merchandise followers. Recently we've seen a lot of new
![The Death Of The Sticky Note](https://res.cloudinary.com/totalmerchandise/image/fetch/f_png,h_175,w_370,c_fill/https://www.totalmerchandise.co.uk/assets/news/news-generic-1.png)
The Death Of The Sticky Note
Following the accidental development of a low tack adhesive by a scientist trying to create a super-strong glue, the 3M Post-it note was introduced to the public in 1977. Since
![Screen Printing Promotional Products](https://res.cloudinary.com/totalmerchandise/image/fetch/f_png,h_175,w_370,c_fill/https://www.totalmerchandise.co.uk/assets/news/news-generic-1.png)
Screen Printing Promotional Products
Printing is a big part of Total Merchandise - it's what makes the products you order unique to you! There are many different options to choose from, depending on what produc
![Travel Mugs From Total Merchandise](https://res.cloudinary.com/totalmerchandise/image/fetch/f_png,h_175,w_370,c_fill/https://www.totalmerchandise.co.uk/assets/news/news-generic-2.png)
Travel Mugs From Total Merchandise
Mugs are popular promotional products, especially in England. The British love hot drinks. Many swear by a cup of tea while others enjoy the energy boost that comes with a coffe