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With 13 years of experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of information and inspiration for anyone deciding on their next promotional product order. In another life, Katie would have been a star Quidditch player.
Articles by Katie Reed
How to Spark More Creativity in Your Marketing: Part 1
“I just don’t have any creative ideas.” “How can I come up with something creative when all of the most creative marketing has already been done?”&
How to Keep Up with Marketing Trends: Part 2
As we explained earlier this week, it can be very annoying when you’ve spent hours planning how you can best target your audience, down to final details such as the days a
How to Keep Up with Marketing Trends: Part 1
This happens to lots of businesses around the world every day: you go to work and realise that your marketing strategy is pretty dated and is not keeping up with current digital
Why You Should Market to Students: Part 2
With students being both a difficult and easy market to tap into, it can be overwhelming to know where to start and why you should be targeting them in the first place. We wante
Why You Should Market to Students: Part 1
Students are a demographic unlike any other. If your marketing plan seems to be tailored to a ‘one size fits all’ then you may have to think again, as the rules that
Promotional Merchandise Opportunities for Freshers Week: Part 2
Earlier this week we began discussing the importance of taking your brand to freshers' fair, when they are, and why the time to start thinking about it is now! We’re c
Promotional Merchandise Opportunities for Freshers Week: Part 1
Freshers' week: one of the most anticipated events in a student’s time at university. It’s a time when everything is new, exciting and a little scary. In order t
What to Include in your Email Newsletter: Part 3
It’s the final part of our series on what to include in your email newsletter. There is nothing more disheartening to see that people haven’t read or even opened you
What to Feature in your Email Newsletter: Part 2
As a business, there is probably a chance that you have sent an e-newsletter, and there is probably a chance that some people never opened or clicked it. It can be a pretty disa
