
Time For A Spring Clean Of Your Marketing Strategy
Now that it’s (finally!) starting to feel like spring, it’s time to perhaps consider doing a spring clean of your marketing strategy! Spring is all about a change, c

The TM Guide to LinkedIn: Part 2
As we established last week, LinkedIn is not just a website that is useful for your job hunting or a social media platform you can browse at work without getting caught by your

The TM Guide to LinkedIn: Part 1
LinkedIn may not be the first social media platform you consider to maximise your engagement rates and sales, however having a presence on LinkedIn is incredibly important for y

How Has Marketing Changed Over Time: Part 2
Part 1 of this article series about the development of marketing techniques over the past few decades discussed how key video now is to our strategies, how social media’s

How Has Marketing Changed Over Time: Part 1
It is undeniable that marketing has changed in profound ways. Since purchasing power has really fallen into the consumers' hands through the numerous amounts of custome

6 Facts Demonstrating How Powerful Promotional Products Are
With digital marketing in the midst of its biggest ever boom, it’s easy to lose sight of the power of promotional products. Whilst their effectiveness isn’t as easil

15 Great Giveaway Ideas for Your Next Event
Everybody loves a giveaway. Whether it’s part of an online competition or free handouts at a trade show, giving away promotional merchandise are useful, fun, and effective

Refill and Reuse: The Latest Eco-Friendly Drinking Trend
A short while ago, Leeds University Union decided to make a drastic decision and stop the sale of bottled still water in certain areas of campus. Some people, of course, were up

Go Green: Why Being Eco-Friendly Can Be Great for Your Brand
With more and more people going ‘green’ in terms of their diet, the methods of transport they use and the way they recycle, we thought we would consider the benefits

Marketing Tools You Should Get to Grips With: Part 2
Whilst it would be incredible if there was one magic tool that could boost your brand’s growth, sales, and success, we must accept that there is not. However, there are a

Marketing Tools You Should Get to Grips With: Part 1
There are hundreds of tools, some free and some not, that you can use in the digital marketing world to ensure that your strategy is effective and that you are getting the resul

Free Ways to Market Your Brand
There are hundreds of marketing tactics out there; some of them will have a cost that makes your eyes water and others will take up your entire marketing budget. However, there